White Cane Magazine
2024 Advertising Rate Card, Material Deadlines and Mechanical Specifications
Advertising Rate Card 2024
| Frequency 3x Per Year | 1x | 2x | 3x |
|---|---|---|---|
| Single Full-Page Ad | 5,500 | 10,450 | 14,850 |
| Double-Page Ad | 9,000 | 17,100 | 24,300 |
| Single Half-Page Inset Ad | 3,250 | 6,175 | 8,775 |
| Double Half-Page Ad | 5,500 | 10,450 | 14,850 |
2024 Material Deadlines
| WINTER/SPRING ISSUE February 2024 | SUMMER ISSUE May 2024 | FALL/WINTER ISSUE October 2024 |
|---|---|---|
| Editorial/Advertorial: January 26 | Editorial/Advertorial: April 26 | Editorial/Advertorial: September 27 |
| Advertising: January 29 | Advertising: April 29 | Advertising: September 30 |
| Publishing Date: February 16 | Publishing Date: May 17 | Publishing Date: October 18 |
Mechanical Specifications
Mechanical Specifications
Trim size: 8.5″ W x 11″ H (portrait)
Bleed: +0.125″ on all sides if elements are to bleed o the page – include trim marks (o set to 0.125″) and bleed in your PDF settings
Live Area: 7.25″ W x 10″ H on centre – ensure important elements and graphics (i.e., text and logos) are inside this area
Content: To allow sufficient room for headings and imagery, ad word counts should not exceed 450–475 words per page (no more than 950–1,000 words in total for double-page ads)
Images: When including imagery, please provide at the highest available resolution for optimum printing results (minimum of 300ppi) and include applicable credit information of known contributor(s)
Half-Page Ad Specifications
Single Half-Page Inset Ad
Ad Area: 7.25″ W x 4.875″ H
Bleed: None
Live Area: 6″ W x 3.625″ H on center (ensure text and logos are in this area)
Double Half-Page Inset Ad
Ad Area: 17″ W x 4.875″ H
Bleed: +0.125″ beyond left and right edges only
Live Area: 7.25″ W x 3.625″ H on center (ensure text and logos are in this area)
Printing Process
- All submissions will be printed using 4-colour process (CMYK: cyan, magenta, yellow and black ink)
- Please export high-resolution (minimum 300ppi) PDFs using the PDF/X-1a:2001 preset
- For a more optimal reading experience for those accessing content through a screen reader, we recommend exporting to PDF with fonts embedded rather than creating outlines for fonts within your native desktop publishing application
- Please do not include Pantone colors (convert to CMYK if necessary)
- Files submitted in RGB color mode may be subject to color shifting; we will not be held responsible for any color shifting with RGB files
Distribution and Audience Profile
Distribution:
The Canadian Council of the Blind distributes each issue of White Cane Magazine to its members in 74 Chapters nationally, its email lists including its monthly Visions newsletter recipients, its donor lists, its partner and sponsor network list, and to attendees who have attended White Cane live events.
Additionally, each issue of the magazine is distributed to members of the vision health community and beyond, including but not limited to the email lists of relevant non-profits, stakeholders and partners, professional associations, service organizations, major media outlets, vision health advocacy groups, select email lists, live events and social media. The magazine is also distributed to all federal MPs and MPPs from the Province of Ontario.
In 2024, we expect to expand distribution to all provincial and territorial MPPs.
Audience Profile:
Our audience profile includes members of vision health professional associations, stakeholder groups, patient groups, donors, doctors, health professionals, researchers, academics, MPs, MPPs, and various government officials and staff members.
White Cane Magazine:
Each issue of White Cane Magazine is accessible to members of the vision loss community and is made available in print and digital versions in both PDF and Word formats.
Total Distribution:
Print: 5,000 and Digital: 220,000+
Combined Distribution: 225,000+
Additional inquiries, please email or call:
Jim Hall | jhall@keithhealthcare.com | 416-617-1422
