Canadian Council of the Blind

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White Cane Magazine 2024 Advertising Rate Card

White Cane Magazine

2024 Advertising Rate Card, Material Deadlines and Mechanical Specifications

Frequency 3x Per Year1x2x3x
Single Full-Page Ad5,50010,45014,850
Double-Page Ad9,00017,10024,300
Single Half-Page Inset Ad3,2506,1758,775
Double Half-Page Ad5,50010,45014,850

February 2024
May 2024
October 2024
Editorial/Advertorial: January 26Editorial/Advertorial: April 26Editorial/Advertorial: September 27
Advertising: January 29Advertising: April 29Advertising: September 30
Publishing Date: February 16Publishing Date: May 17Publishing Date: October 18

Trim size: 8.5″ W x 11″ H (portrait)
Bleed: +0.125″ on all sides if elements are to bleed o the page – include trim marks (oset to 0.125″) and bleed in your PDF settings
Live Area: 7.25″ W x 10″ H on centre – ensure important elements and graphics (i.e., text and logos) are inside this area
Content: To allow sufficient room for headings and imagery, ad word counts should not exceed 450–475 words per page (no more than 950–1,000 words in total for double-page ads)
Images: When including imagery, please provide at the highest available resolution for optimum printing results (minimum of 300ppi) and include applicable credit information of known contributor(s)

Single Half-Page Inset Ad
Ad Area:
7.25″ W x 4.875″ H
Bleed: None
Live Area: 6″ W x 3.625″ H on center (ensure text and logos are in this area)

Double Half-Page Inset Ad
Ad Area:
17″ W x 4.875″ H
Bleed: +0.125″ beyond left and right edges only
Live Area: 7.25″ W x 3.625″ H on center (ensure text and logos are in this area)

  • All submissions will be printed using 4-colour process (CMYK: cyan, magenta, yellow and black ink)
  • Please export high-resolution (minimum 300ppi) PDFs using the PDF/X-1a:2001 preset
  • For a more optimal reading experience for those accessing content through a screen reader, we recommend exporting to PDF with fonts embedded rather than creating outlines for fonts within your native desktop publishing application
  • Please do not include Pantone colors (convert to CMYK if necessary)
  • Files submitted in RGB color mode may be subject to color shifting; we will not be held responsible for any color shifting with RGB files

Additionally, each issue of the magazine is distributed to members of the vision health community and beyond, including but not limited to the email lists of relevant non-profits, stakeholders and partners, professional associations, service organizations, major media outlets, vision health advocacy groups, select email lists, live events and social media. The magazine is also distributed to all federal MPs and MPPs from the Province of Ontario.

In 2024, we expect to expand distribution to all provincial and territorial MPPs.

Our audience profile includes members of vision health professional associations, stakeholder groups, patient groups, donors, doctors, health professionals, researchers, academics, MPs, MPPs, and various government officials and staff members.

Each issue of White Cane Magazine is accessible to members of the vision loss community and is made available in print and digital versions in both PDF and Word formats.

Print: 5,000 and Digital: 220,000+
Combined Distribution:

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